10 Tips for Writing Articles – SEO Optimization by SEOMAX
Today the web is full of any content – diverse and interesting. This article is not just a text – it’s unique content carries useful information about your target audience. That is why writing articles is a skill that is done by a specialist in the field.
The benefits of articles are many:
1. Create unique content that attracts users
2. Generate new site content that is useful for search engines
3. Saturate your site with the keywords you pursue
4. If your content is intriguing, users will share it on social networks, which is a signal to search engines that it is useful and will rank your site in better positions
There are a lot of benefits to writing articles about your site that will help raise you online, so we’ll give you some tips on how to optimize an article and be intriguing to users.
1. Function of sales
It is important to define the article for which stage of the sales funnel it is. Here you can use the AIDA abstraction – attention, interest, desire, action. The article focuses on one of these stages and invites users to take the appropriate response – to attract their attention, to attract interest in your product, to wish to own it or to carry out a specific action.
Better content when writing articles:
2. Structure of content
Make an introductory paragraph in which to present your topic, then a major part in which is the main message of the article and a conclusion that summarizes what is said in the main part and is related to the introduction.
3. Title of the article
The title is the first thing that grabs the user’s attention, so it has to be intriguing and simple – you have 1 second to grab his attention, so do not make it difficult.
The content is the king. It is unique, fascinating and brings benefits to readers. Make an article that will enrich the knowledge of your target audience. The way of expression is also very important – you do not have to write very long and complex sentences, on the contrary, let them be simple and short. In this way readability will be better and will not be tricky.
5. Spelling and grammar
You want to build a professional’s image, so check your articles for errors – when users see spelling, grammatical or stylistic errors, they create a bad impression on the author of the article.
Better optimized articles:
6. The right keywords
Consumers look for what they need in keywords, so it’s important to pick the exact keywords in your article. It is important to make a semantic keyword kernel for your business and include one of them in your articles.
7. Longer articles
Previously, the short articles were highly valued by the search engines with a clear message – now it is not. The more comprehensive your article gives, the richer the information, the better it will be in the eyes of the Google giant.
8. Content titles
For better readability, it’s a good idea to put subtitles inside the text. These subheadings are of different weight – H1, H2, H3, H4, H5, H6. Thanks to them, search engines are also focused on the content of the text.
Create internal links to your site through anchor texts. Anchor is a word or phrase that points to a page through a hyperlink. True anchor text is what people say about your page. They are extremely important for optimization, so be careful how you select them.
10. WordPress Plugin
The best plugin can greatly help you optimize the article. It counts the saturation of the keywords, the meta description, if the images are optimized, the readability of the article, and many other elements.
There are many other things that you should pay attention to when writing articles and uploading them. These tips can be considered as essential in optimizing the article, but are extremely important to have an effect on your job.