Today, the most preferred advertising channel is the social media. Many advertisers want to increase their budgets in this direction. The most used social network for advertising is Facebook. Here are some tips to help you achieve effective Facebook advertising.
1. Make a plan and set your goals
First, are you the ones who have to answer the question, “What do I want to achieve?” Your goals should be precise and clear:
- Attract new likes
- Promote a post
- Target targeted traffic to your site
Then, you can bet on an empirical and metric meter for each goal you set.
2. Pick the perfect look on your Facebook page
What matters is the cover and profile picture. They should be attractive and give a clear idea of the product itself, what it is and why you should follow the page. For this purpose, you must consider the sizes, colors, messages and content. However, your goal is to attract attention, so it is very important that the advertisement is attractive and provides the necessary information to the users. Be sure to diversify the cover, change it at least once a month. You need to be up-to-date for your audience.
3. Define your audience
When it comes to getting results through social media, one of the most important considerations is targeting the right audience. No matter what kind of business you have, the chances of most of your audience using Facebook are high. Identifying and targeting your audience should be one of your first tasks when planning your social media strategy. Without proper targeting, setting up your social media pages is like calling people randomly. Almost everyone has a phone, but that doesn’t mean that the people you call will be interested in what you have to offer. It’s the same in social media. Fortunately, there are many tools and methods that can help you plan effective targeting.
Which is your audience?
Your audience depends on the type of business or organization you have. Some niches are narrower. Identifying the right audience is important for every aspect of your marketing campaign. You have to ask yourself whether your writing style should be serious or humorous. You should also consider the type of images or other visual content you post. Social media is becoming more visual. However, when using images, you need to know whether to post funny cartoon memes, cute animal pictures, data graphics, or more neutral pictures.
Learn more about visitor behavior on your site. Keep track of their habits and when they make a purchase decision. Keep track of demographics. You can use the information collected about your visitors to create Custom Audiences.
4. Create quality content
Once you have identified your audience and know that it is interested in your brand and wants to know everything about it, you need to produce quality content. This is the set of wall posts on this page. Your goal is to write text that is extremely correct and encourages users to like, comment, or share.
5. Promote the benefits
You must emphasize the benefits of the product or service you offer. Because more people don’t go to social networks with the decision to buy something. Challenge their emotions!
6. Communicate with your fans
What you need to have is extremely good communication with your fans. If they have questions, it is you who should give them an adequate answer, accept their opinion, or thank them for the nice comments and feedback. When they are interested in what you offer and like the site, they will hopefully respond quickly to their inquiries. So it’s a good idea to hire someone to keep track of all this on the page. Accuracy is very important, so be polite and always on time. So you can change the decisions of many dissatisfied customers and prove that your service is always up to par. Do not delete the negative comments, on the contrary – show that their opinion is important to you. Of course, if someone abuses or offends your business, create rules of communication on the page for everyone to read, so that if a rule is not followed, you have the right to punish it.
7. Use separate mobile companies
It’s best to create separate companies that target mobile devices and compare them. For this type of users, make mobile apps with more special messages.
8. Use your budget properly
If you know how to allocate your budget properly, a Facebook ad may not seem very expensive. With the estimated reach of the ad itself that your network provides, you can decide for yourself how much to spend on the ad format. To do this, you need to monitor the campaign, edit it in order to optimize it. Be careful because you are likely to spend a lot of extra money, so hire an agency to handle this if you are unable to train your marketing staff.
9. Support your ads
Change your vision often, don’t be afraid to be creative and different in creating advertising. Use messages as a discount or promotion. If you do not have the necessary resources for this purpose, you can always trust the experience of a specialist.
10. Add Video Content
To attract a larger audience, you can add a video that is fun and engaging for people. If you have a larger budget, you can also record videos. Show consumers how to use your products, how the production process goes, and other ideas. This way you can gain people’s trust by providing more information about you and your business. You can now even take advantage of Facebook Live and get the attention of new fans or make your fans part of an event they miss.
11. “Call to action”
You need to invite your users to take direct action. Use expressive verbs and phrases like: “click here”, “see more”, “download for free”, “download now”, “test for free” and more. Call to action is a copywriting weapon that you must handle at all times. It guarantees the retention of the consumer’s attention to the fullest and may cause the consumer to forget about the doubts that he had. Choose call-to-action phrases carefully to specify the outcome you expect.
12. Use Retargeting
There is an option through Facebook for direct retargeting. This means that advertisers can pursue their audience, which is collected in the form of emails or account numbers. You can use this option to communicate with people who are already aware of your services and products.
13. A / B test your ads
Never create one variation of your ad. Try a different look, title, or message. Be Variable. Sometimes the combination of several variants can lead to the most effective advertising. Experiment!
Surely, when you see something for free, your attention is immediately drawn to that message. So use this trick to give something to your fans for free. It can be some gift for the product or some free service like transportation. This allows you to permanently place the name of your product in the minds of consumers.
15. Keep up with the competition
Facebook offers a tool to keep track of selected competitive pages from you. So you can see the difference in the number of fans, the growth in the last week, the number of posts and more. You even get a notification when a competitor performs better. This gives you the opportunity to use other advertising strategies and ideas and always be one step ahead of the competition.
16. Dynamic Product Listing Ads
Dynamic Facebook ads automatically show the right products to people who have expressed interest in your website, your app, or anywhere else on the Internet. Just upload your product catalog and set up your campaign once and it will continue to work for you as long as you want – find the right people for each product and always use up-to-date pricing and availability. Show people products that are relevant to their interests. Such ads are extremely relevant for those who want to promote their online store to people who have already visited the website or added products to the cart, but at the same time it will be successful to run ads to a new audience with a product catalog.
17. Reward your users
To get more fans, it’s a good idea to do Facebook games with prizes. What you can provide them is your product or materials branded with your logo. Most popular are post-games. They contain an interesting image with text that describes the conditions of the game. Separately, in the form of a note, you describe the general rules, awards, period, etc. The good thing is that no effort is required for these games, but one comment below the post. This makes you win the trust of the consumer again, and when you reward him with a gift, do you know how often people share photos with the gifts themselves, isn’t that the perfect advertisement for your products?
SEOMAX digital agency team offers many services related to Facebook. One of it is Organizing Games on Facebook – this is a fun way to introduce users to your products and promote your brand.
However, Facebook advertising itself cannot guarantee profits, because along with the benefits, there are subtleties that determine the success of any ad campaign. Maintaining a Facebook page is not an easy task because it requires some time and expertise – both technical and marketing. Digital Agency SEOMAX can take care of the maintenance of your Facebook page.