Nowadays, the Social media is the most powerful instrument to impact to clients. Internet and the Social media is being used by different people – from students to retired people. That’s why, if you want to make your own business you should be aware of the strategies in Social media.
Many people think that it is enough to create a profile and post some things from time to time but you need a strategy.
What is a business strategy in Social media?
First of all, you should know your aims and how to reach them. You should think of a strategy really carefully. This will make your brand more popular, improve client’s loyalty and your expenses will go down. Your company will have a comparative advantage in trading with other companies.
In 2009 the FORD company created an innovative method accessible only on the Internet. Instead of spending millions of dollars for advertising, it represented 100 cars to the liders of opinions – people with a lot of followers in the Social medias. In 6 months they posted 60 thousands posts which had millions clicks and 6,5 millions views in Youtube.
How to think of original and effective strategy to promote in Social Media? You need to follow 8 steps.
How to create a strategy?
1. Target your aims in the Social media
Without targeting your aims you can not start anything. You can:
– Promote your brand
– Make good connection with your clients
– Make a good traffic to your website
– Promote new products
It’s important to focus on 3 of the most important fields and not to forget about the little ones. No matter what your aims are, use the SMART technique: make them specific, measurable, achievable and realistic.
2. Assess the status of your company at the moment
If you are using strategies in the Social media already, make sure they are working for you. Think about the platforms you use. Is there any social media you don’t use but it has any advantages over the others? Maybe you should quit using some strategies and focusing on this one.
Do you remember The principe of Pareto?
If you wonder why some of your posts are read and others not, use the traffic and the tendencies.
3. Who are your clients?
You should know who your potential clients are, their interests and field of working. Start by creating the perfect client. What is is their age, sex, incomes, inclinations, likes and motivational factors? You should know what they do not like in order not to make mistakes. By defining your client your strategy will bring you better results.
4. Choose the right channel of communication
Have you already started thinking on this point? What online platform to use and how?
You probably know all the platforms but here they are again:
These ones are the most popular and easy to use. There are some more but they are focused on specific aims and required additional skills.
5. Plan your content
With no content, you can not attract your audience. The content of your post should be fun and let the audience learn something new. You need to think really carefully before posting something and answer some questions: Why people read what you post? What makes your post different from your competitors? How to make your information valuable?
6. Choose when and how often to post
Think about your audience again. When they will be in a good mood and will use Internet? When they will read your posts?
There are no right answers to these questions. We have an advice: Taking the decision, make an experiment. If you have decided to post 5 posts per day, do this a few months. Then change it radically – one, two or ten times. Don’t forget about the quality! You can have a few posts a day but if their quality is good, the audience will wait for the next one. The strategy will become a spam if your content is not good.
7. Plan your strategy
Collect the whole information from the previous steps and start planning. This plan is different than the others and is repeated process. You should do the same thing every day but you can be satisfied by creating the content.
8. Change your strategy if necessary
You should learn to use the Social Media right.
Your strategy need to be flexible. At first, not everything will be alright but you should think of what to do to make it work properly. Flexible means that you can switch from plan A to plan B if the first one is not right.