Uniqueness of content – the article by the digital agency SEOMAX
Content is one of the main components of the site, and search engines particularly check its uniqueness. With the launch of such algorithms as Google, Penguin and Panda, which punish sites with non-unique content, the issue of uniqueness of content becomes more and more urgent. But the unique content has to be taken from somewhere, and the self-writing of texts is not inherent to every webmaster.
What is the essence of the coincidence discovery theory?
Can we mislead the search engines if we make some changes in the source text and present it as our original? In theory yes, but in practice, search engines use sophisticated algorithms to identify duplicates, but to circumvent them is not an easy task. Many use simple rewriting of the text, but search engines have ceased to think such texts as unique. To change the source text are used the classic methods: moving parts of the text, using synonyms, changing the speed of the speech components, and authoring. It should be noted that even the complex use of these measures is not able to ensure the necessary uniqueness of the content.
Copywriting and its features
Copywriting involves writing text from scratch. If we talk about the position of the visitors, it is the most preferred and its value is the highest. The main advantage of these texts is their notorious uniqueness, recognizability, informality and attractiveness for the position of users, of course if they are written by quality copywriters.
Promoting a website for people is related to the use of copywriting. Of course, you will have to pay more for it, but the requirements that will match the content will be at a high enough level. Additionally, it will probably be better for users, which will lead to increased conversions and will help to optimize the site. Specialized agencies or experienced writers can create a truly high-quality product, but the price can be so high that small budget sites will not be able to afford it. In this case the professional exchange of information and freelance copywriters will help you.
The content from social networks
This method of obtaining unique content is not considered to be completely legal. Of course, one should not expect high quality content from such content, but for some purposes, for example, when the site needs to be filled with some unique content, and that’s what it is.
If we look at the essence, such borrowing is nothing but plagiarism and theft, but since the source content does not fall into the index, search engines will not be able to expose the thief. Another fact is that the actual authors of the articles can see them on sites where they have not published them.
Which method about the content to choose?
Do not be in a hurry to be happy that for penny you can fill your online store with articles rewritten by competitors. Remember that the quality of the text for the users plays a huge role. Think about conversions in the first place, in other words, texts are expected to encourage consumers to buy goods.
In cases where unique content is needed for ancillary sites that serve only optimization, and their visitors will only be bots, text from social networks and offline will be the best solution. For product cards and other short and similar texts, it would be appropriate to automatically generate articles. But if such text is published on the main page of the site, not many readers will read it.
As you can see, today there are several methods for creating unique texts, and the best choice for each situation will depend on the ultimate goal. You should definitely know that you will not get free site content. But you can effectively use techniques that do not require great cost to uniquely content. Whichever method to choose, it is important to understand that the basic requirement for content is uniqueness, and only in this case you won’t be punished by the search engines.