SEO optimization – this is a complex of methods that make your website interesting, convenient for the
consumers and on the top of the search engines. SEO optimization makes the search engines to know the website and offers it the first positions from the results. The aim is the website to be of the first top ten answers on the first page. There are some conditions that are important to be done in order to make your website popular.
In practice there are a lot of techniques that can manipulate the search engine. The optimization can be 3 types:
The black one involves techniques who are correct but a lot of them are forbidden and some are just fake. Grey optimization provides methods that are not forbidden but incorrect. In case the black or grey optimization is found by the search engine, the website will be forbidden or fined. The white optimization is a legal method that brings the website high rating.
Internal website optimization
The white optimization suggests that the website’s content is unique. In this case the optimization could be internal or external. The internal optimization is related with the meta tags (Desciption, Keywords), projecting the first page, a website map, navigational menu. You should take care of the Keywords and distribute them on the site pages. The design of the content need to be made by requirements that affect the final position of the website. The optimizator need to take care of the internal connection of the web pages as they have some current features.
External website optimization
External website optimization involves obtaining links from other websites. The methods are different and could be black, grey or white optimization. Search engines with caution relate to the sudden increase in links that are probably bought. External optimization could cause punishment. Search Engine Optimization is focused on search algorithms that are changing often in order to counteract to the black optimization. With the website actualization there are some new tricks for website optimization.