Google Ads (former AdWords) is a paid advertising platform that, through online advertising, allows you to shoot your site at the top of Google’s search engine results. You must select keywords to do this. These keywords should be relevant to the products or services you offer. Once you’ve selected your keywords, it’s time to choose what users see when they appear in their results. The Google platform lets you publish small ad texts, directly below your site name and when are used properly, can attract customers to you. When users search for the keyword of your choice in the search engine, your site will appear either at the top of the results or to the right. When setting a budget for campaigns, you set how much you would pay for a click, as other users set. The one who sets the most comes first in the results and is thus ranked. When using Ads, you pay only with a click. This allows, even if the ad is not clicked, to seal the name of your business in the minds of potential customers.
What are the benefits
In an ad campaign, we must strive to make the most of it, and Ads is undoubtedly a very good opportunity as long as we choose the right keywords and creative. In this section, we will introduce you to the qualities of Ads that make it unique.
On the Google Ads network, you can very accurately determine who sees your ad. You have various options available, such as targeting by gender, age, location, and more. This way, you can show your ad exactly to the people who are looking for it. This allows for high clickability with a small budget, because it eliminates inadvertent clicks and generates clicks of interest to you.
One of the best qualities of Google Ads advertising is that it is extremely flexible. You can change the parameters of your ad as many times as you want and at any time, without restrictions. You decide that a particular keyword is no longer relevant – you change the word and the problem is resolved. This gives you the ability to track trends and different changes around your business and adapt your campaign to those changes in a timely manner. It only takes 15 minutes and the change you make will now be in your leads.
There is almost no advertising channel to give you as detailed statistics as Google Ads In addition to the basic statistics offered by most online advertising platforms, such as impressions, clicks, cost-per-click, cost, and more, Google Ads is one step ahead. This platform gives you the ability to measure how much revenue your ad has earned. Isn’t that the point of advertising – to make money from it?
Why you should Invest in Google Ads?
You pay for quality and strategic clicks.
With pay-per-click advertising, you pay only for keywords that you strategically bid on. For example, if I am a plumber and want to generate new offers for plumbing companies near me, I can only bid on those keywords and will only be charged when someone clicks on my ad and visits my site. According to Google’s economic impact report, businesses generate an average of $ 2 in revenue for every $ 1 they spend on Ads.
You can compete with big companies
Unlike TV commercials in the 80s and 90s, where the business needed a substantial budget to go live, you could start an Ads advertising campaign even with a minimal budget. Once you start generating conversions for your business, you can increase your budget. If you justify the return on investment with a metric called ROAS, you can double your advertising costs. If you don’t see results, you can pause the ad campaign with a click of a button.
What are the prices of Google Ads online advertising?
This is a complicated question and now we will try to explain why. As mentioned, Ads cost per click is determined by the others who have chosen the same keyword. The price changes by several things:
- Selected keyword.
- The desired position in the search engine.
- Budgets that you set yourself.
As you might expect, some keywords are more popular than others and the cost to get first in the search engine is higher. With keywords that are well targeted, the cost can be very low. Also, the platform lets you choose the maximum you would give per click. This maximum determines where you will find yourself when searching for the desired keyword.
Our team, from digital agency SEOMAX, has a long-standing practice in online advertising. We are happy to manage your online campaign. Any adjustments you want to your campaign can be quickly and easily stated in our MAX customer management system. Don’t miss the opportunities of the digital world.